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How to Build a Fundraising Strategy PDF

The best way for a group to start raising the necessary extra cash is by organizing quality fund raising events. The first thing to be considered is an efficient fund raising plan – your organization can come up with such a plan by paying attention to similar fund raising plans used by other groups. The key element of every fund raising plan is the strategy. Even if you plan to organize a bake sale or a larger event such as a silent auction, you must have a well-planned strategy in order to make things work in the best way possible.

Keep in mind that all your fund raising decisions, starting with the things you plan to sell and continuing with the right promotion of the fund raising event, must be based on a very well planned strategy. A key element in every fund raising strategy is deciding on a particular type of event that can make sense for all the participants and for your organization as well. For instance, if you are planning to raise just a small amount of money, you can go for a car wash in order to get the necessary funds. But if your organization plans to raise a larger amount of funds, you will have to come up with a more elaborate fund raising event. You will have to think about having a benefit concert, an auction or even a bike ride or run.

Keep in mind that your fund raising event must have a logical connection to your goals and charity in order for every participant to manage to make the right connection between where his or her dollars are going and the fund raising event he or she attends. Another important factor in a fund raising plan concerns the participants. Participants might be volunteers who are dedicated to your cause, students who are constantly looking to raise the necessary funds for their club or non-profit employees.

You will have to make sure that you know who is going to attend your fund raising event. Make sure you know everything you can about your participants' strengths and special skills in order to use them and ensure your fund raising event's success. For instance, you may have an artist in your group who is able to design a website, posters, fliers and come up with interesting publicity means. Find out whether you know local businesses that can let your organization use their own parking lots for a fund raising car wash. Or you can ask them to allow you access to their conference rooms in order to have your own strategy meetings. Make sure that someone with a really good head for numbers handles your budget.

Advertizing and publicizing your event is paramount as well. So, you will have to know who your target audience is in order to reach each of your potential donors. Make sure that the participants can spread the word when it comes to publicizing your fund rasping event. They can do this through their own social contacts or by using the groups they belong to.            

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