Sample Fundraising Letter: Annual Appeal

Does your charity hold an annual fundraising drive? Having an effective annual appeal letter to send out to past and prospective donors can have a significant impact on the outcome of your campaign. The letter will need to specify why your annual appeal is important, state your fundraising goal, and provide the recipient with a specific call to action.

Dear [Recipient's Name]:

 

As a long-time supporter of [organization], I am honored to serve as the chair of this year's annual fundraising campaign. This year's theme is [slogan for campaign], which illustrates out

mission of providing [services] to [population served] in our community. I'm sure you realize just how critical [organization name's] work is, particularly for those whose lives are affected by

[issue or cause].

 

Whether or not you've ever experienced [issue or cause], you're sure to understand how the assistance [organization] offers in our community enriches the lives of so many people. The work that [organization] provides is made possible by the generous support of community citizens. Without the assistance of community minded individuals, just like you, we wouldn't be able to help [number of people served] in our community each year.

 

Won't you make a commitment to support our annual appeal? This years goal is [dollar amount] which will make it possible for [organization] to continue to provide assistance to the everincreasing population affected by [issue or cause]. Your generosity will make a positive impact in our community by allowing [organization] to continue its important work.

 

I'm counting on your support, as are those who depend on [organization]'s continued efforts. Please return your annual campaign donation or pledge form in the enclosed envelope.

Every donation makes a difference, regardless of size. Thank you in advance for your commitment to support the efforts of [name of organization] to continue making a difference in our community.

 

Sincerely,

 

 

[Name]

 

[Year] Annual Campaign Chair